Insight Designing a Community Away from Home 

ACUK is a collective dedicated to uniting Armenian-heritage creatives in the UK. Celebrating the diverse talents of the members, it provides opportunities for connection, collaboration and visibility. 

Visual Identity: The Now Designed by the Roots

The ACUK identity blends tradition with modernity, drawing inspiration from Armenian heritage while maintaining a sleek, digital-first aesthetic. The visual language is rooted in warm, earthy hues and geometric patterns reminiscent of Armenian carpets, symbolizing craftsmanship and unity. 

Digital Impact

Armenian symbols serve as a visual language, marking different event types and social opportunities to foster connection and belonging. From khachkar-inspired icons for cultural gatherings to woven motifs for collaboration, this system ensures accessibility, interaction, and a strong shared identity in ACUK’s digital space.