Insight: Refreshing a familiar spirit.

The aim was to design a new label for Alaya’s apricot and grape vodka line that felt fresh and distinctive, while remaining visually connected to the existing brand. Alongside the bottle label, supporting printed materials—including stickers and paper bags—were developed to create a cohesive product experience.

Visual Identity: Illustrative, Refined, and Contemporary

The label design centres around hand-drawn illustrations, created specifically for this range to bring warmth and character to the product. Organic linework and natural motifs reference the ingredients directly, giving the label a crafted, artisanal quality while maintaining a clean and modern layout appropriate for a premium spirit.

Print & Production

Strong consideration was given to print production throughout the design process—from paper stock and texture to colour reproduction and finishing. The label and supporting materials were designed with real-world application in mind, ensuring consistency, quality, and durability across all printed assets.