Insight: Playful steps for little adventures.

The goal was to create a lively and engaging brand identity for a children’s shoe line. Designed for baby sneakers inspired by animal shapes, the branding needed to capture a sense of fun and imagination while remaining aligned with the parent company’s overall identity. 

Visual Identity: Playful, childlike, and sporty.

The logo and branding embody a balance between childlike joy and a sportswear aesthetic. Each version of the logo incorporates a subtle creature element, tying into the playful theme while still maintaining consistency with the broader brand identity.

Colour Palette/Typography

The colour palette embraces primary tones to reflect simplicity, energy, and childlike wonder, while also nodding to the sporty nature of the wider shoe brand. The typography is bold yet approachable, ensuring legibility while capturing the playful spirit of the collection.