Insight Blending fashion with corporate identity. 

The project required a visual identity for Authentic Brands Group’s Fall Open House. As a global brand management company overseeing a diverse fashion portfolio, the branding needed to feel modern and luxurious while still grounded in a corporate event setting. Beyond the main logo, I also designed a standalone icon. 

Visual Identity Modern, fashion-Inspired, and luxurious. 

The logotype plays with bold typography, balancing professionalism with the flair of high fashion. It was important to create a system that reflected ABG’s position.The supporting icon design brought versatility—working seamlessly across bags, napkins, and other event collateral. 

Typography

The typography were chosen to express sophistication and modernity, with clean lines and bold contrasts that mirror both corporate strength and fashion-forward sensibility. The logo felt adaptable across a wide range of applications while retaining a premium feel.