Insight: Refreshing a viral party game with a more feminine and clearer visual identity.

The project involved redesigning Unfiltered Girls’ Night, an adult party game by Lucky Egg. The aim was to modernise the packaging and card system while strengthening shelf appeal and social-media presence. As a fast-moving consumer product designed for girls’ night gatherings, the visual identity needed to feel bold, fun, feminine and instantly recognisable across retail and digital platforms.

Visual Identity: Bold, feminine, playful, and highly readable.

The redesign centres around a strong typographic hierarchy paired with a warm colour palette and a simple character illustration. Bold block typography ensures instant readability on shelves and online thumbnails, while the softer script treatment adds personality and reinforces the “unfiltered” tone. The overall system balances clarity with charm, allowing the product to stand out in a crowded party-game market.

Branding Elements

Supporting graphic elements were kept minimal and playful to avoid visual clutter while enhancing the overall personality of the game. Sparkles and outlined text act as decorative accents, while the single character illustration introduces narrative and warmth without overpowering the typography. These elements create a cohesive system that translates easily across packaging, cards, and promotional assets.